Genesis Pickups is a California-based boutique tone shop founded by a former material scientist. With research experience funded by NSF and the U.S. Department of Energy at one of America’s top MRSECs, we study and craft guitar pickups with the same rigor, ensuring unmatched accuracy.

Our mission is to create precision pickups that answer the age-old question countless players have asked in forums: “Which pickups will get me that [INSERT ARTIST] tone?” Instead of vague recommendations like “XYZ pickups should get you close enough”, we provide definitive solutions: pickups reverse-engineered from specific, identifiable guitars to deliver the most authentic tone possible.

To achieve this, we employ a forensic, precision-driven reverse-engineering process, leveraging electromagnetic and metallurgical analysis to recreate pickups with scientific accuracy. Every set of our recreations is directly tied to a specific subject guitar and its serial number, ensuring clarity of a true-to-original reproduction rather than the ambiguity of a generic “inspired-by” pickup set.

At Genesis, we merge scientific precision with artistry, redefining what hand-wound pickups can be. While hand-winding is often linked to variability, our refined approach maintains tight tolerances without losing the dynamic feel and responsiveness that make hand-wound pickups special. This level of control is essential, ensuring that our pickups don’t just hit the right frequency responses, but also capture the feel that brings your sound to life.